Initial launches Bio-enzyme based soaps
Kinder to hands and kinder to the environment:
We believe passionately in the hygiene benefits of good handwashing practices. That belief, combined with our belief in the importance of sustainable and environmentally friendly products has seen Initial South Africa on a journey to replace as many of the chemicals used in the business as possible with more environmentally friendly products.
In May 2019, Initial took another step in this journey by introducing a bio-enzyme based soap range that not only cleans your hands immediately (like traditional soap) but also creates a long-lasting, protective bacterial layer at the same time (unlike traditional soap).
In addition to the long-lasting protective barrier they create on the hands, bio-soaps are better for the environment. They contain no harmful chemicals, the surfactants are plant-based and fully biodegradable, and the enzymes created by the bacteria are non-toxic, non-irritating, non-gaseous, non-flammable, non-pathogenic, non-hazardous, and completely biodegradable.