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71% of people are more fearful of the spread of germs from the surfaces they touch following the COVID-19 pandemic.


Globally, people are now more concerned about their health in relation with hygiene, but South Africans numbers (75% to be exact) are far higher than the global average in this regard, according to our Hygiene Reset Report.

People worldwide have adopted stringent hygiene practices since the pandemic to keep themselves and others safe, and regard hygiene as an increasingly impactful component in daily life. Not only have attitudes shifted, but so have expectations.

In fact, globally, people said they are more likely to be more concerned now (68%) about the number of pollutants in the indoor air in a public venue. Which means, if you’re that one person walking with your mask under your nose, or who refuses to sanitise… you’re THAT guy.

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